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What Internet Cookies Are and How They Can Help Your Business
19 Nov

What Internet Cookies Are and How They Can Help Your Business
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Internet cookies are used behind the scenes to enable many standard website features. What's more, the data gathered by cookies allows site owners to analyze how visitors interact with their site, then make changes that increase site performance and provide a better user experience. This article will explain exactly what internet cookies are and how they are commonly used, delving into some of the typical ways that cookies can help small businesses.  While cookies are an integral component of normal website functionality, they often involve collecting users' personal information, so we'll wrap...

Using Buyer Intent Data to Boost Your Business
15 Oct

Using Buyer Intent Data to Boost Your Business
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Whether you have an online store or you run a website that drives business to your shop or service operation, understanding buyer intent will help your business improve how it attracts and deals with prospective customers. When someone clicks on an ad, opens one of your emails, explores your website, or has any other interaction with your company online, it can be of extreme value to you. These touchpoints are like tracks that, when analyzed, can reveal almost exactly what the user is looking for. The keywords that prospects use to find...

Why Does Your Business Need a Domain Email Address
4 Jun

Why Does Your Business Need a Domain Email Address
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When setting up an email address for your business, you'll have a lot of decisions to make. Who will provide the service? Should you use your own name in the email address, the business name, or both? If you're the only employee, is one business email address enough? There's one decision that should be easy: whether to use a domain email address or a generic one. A proper business email address should include your business’ domain name (i.e., @yourcompany.com). That's how you can project professionalism and represent your company as a legitimate and well-run business. Creating...

27 Aug

What do your brand colours say about your business?
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There’s a reason why brands choose the colours they do, because it really does come down to look. A lot of research goes into the psychology of colours, and sometimes there’s a distinct advantage to using one colour instead of another. In our infographic, we’ll show you how specific colours are perceived and how you can choose the best colour to suit your business. Choosing your brand colours is one of the most important decisions you’ll have when it comes to branding your business. What colours do you think will work...