Should You Use WordPress or a Website Builder
WordPress or a website builder? That's a fork in the road that many small business owners have had to navigate. One of the options is a little bit easier, the other offers slightly more design flexibility, but both paths can lead to a great looking, highly functional website. In this article, we'll examine what a website builder is, what WordPress is, and compare them. We'll wrap up with a look at four things you should consider when you find yourself at this critical juncture in website ownership. What is a Website Builder? A long time...
Infographic: Small Business – Understanding the Cost of Building a Website
Determining a budget to build a new site can be a challenge, especially when you have a small business and limited funds. But don't worry! With this infographic, you will get to learn all about your website needs and the best way to optimize your budget considering maintenance, hosting, plugins, and other add-ons. You can also check our full blog post for more information. Click on the infographic to view the full image. ...
How To Create Your Landing Page In WordPress For Free
A landing page is a useful tool to generate better conversions and capture leads more effectively if you need a proven way to enrich your marketing campaign. With this purpose-driven web page, when created and applied smartly, the chances for your business to succeed are much higher. As your landing page design aims to achieve a specific marketing purpose, you'll need to pick the right tool to create landing pages in WordPress. One great approach is to find a complete solution that follows tried-and-true building tactics and optimization techniques. To get the...
Essential WordPress Plugins for Any Website Niche
WordPress plugins are essential tools to have an aesthetically appealing and fully functioning website. There are plugins for nearly every website function, so if you can think of it, there is probably a plugin for it! However, with thousands of plugins available, you can feel overwhelmed when trying to choose the right essential WordPress plugins for your business niche. The other problem is that having too many plugins on your website could slow down your website's loading speed, increasing your bounce rates and affecting your SERP rankings. And according to Google, a...
8 Must-Have Web Management Tools for Small Business
Managing a small business and a website can sometimes feel both challenging and time-consuming. However, there are specific tools that can make it easier and more cost-effective, so you can focus on what you do best. In this article, we are going to discuss some of the best tools available to small business owners. 1. WordPress WordPress is the most popular content management system for creating websites. This CMS is well supported and has been around since 2001. The best part about WordPress is that it’s free. For small businesses, WordPress allows...
Small Business Costs for Building a Website
Most small business owners are subject matter experts in their line of businesses, but not when it comes to websites and hosting. For this reason, determining the cost of building a new site may be particularly challenging. While some things like a domain name and web hosting may be obvious, other cost considerations like plugins and website maintenance may not even be thought of at all when launching a website. No need to worry! We’ve got you covered with a list of key aspects you’ll need to think about when planning...