Social Media for Small Business Guide
There is nothing as beneficial as social media for small businesses. Every small business owner is looking for new ways to get their brand recognized by potential customers. If you aren’t aware, social media is one of the best ways to engage with your existing customers while attracting new ones. Small businesses have a massive advantage over huge organizations when using social media because social media effectiveness is determined by engagement. If an enterprise doesn’t engage with its existing customers, it likely won’t succeed as a social media marketer. READ: How to...
How to Use TikTok to Boost Your Small Business
TikTok, the raging social media platform, has been around since 2018, but is gaining mainstream traction fast. Everyone from celebrities to teens to cool grandmas are on TikTok – but just how much can entrepreneurs get from using TikTok for business? On the surface, the platform seems like a place for funny lip-sync videos, not a place to showcase products and services. However, there’s much potential for small businesses to use TikTok and reach their audience in a fun and creative way. What is TikTok and why should you care? TikTok bills...
6 Tips for Using Instagram to Boost eCommerce Traffic
If you're an online retailer, you know eCommerce marketing requires creativity and constant effort, all geared toward increasing website traffic and ensuring that, when a user visits your online store, they're there to buy. Instagram is an extremely effective marketing platform for online sellers, but getting the most out of it comes with some challenges. Compared to other marketing channels, including other social platforms, Instagram is unique in that it limits your ability to direct users to your online store via a link (so you won't be able to add links...
Twitter Marketing Tips for Small Businesses
Twitter is a great social media platform to share your company's views, engage with customers and followers, and establish a brand presence. Plus, you can also use Twitter to generate leads, answer customer questions, and create a strong relationship with your followers. Over 70% of small businesses use Twitter, so there's a lot of competition. That's why making headway on Twitter requires more than just setting up a profile, and adding a couple of ad-hoc tweets. You'll need to create your small business Twitter strategy and use the platform features to...
7 LinkedIn Tips for Your Small Business
LinkedIn is a social media platform where business professionals connect to share tips and strategies while promoting their company. With almost 700 million users, 40% of whom look at the site daily, LinkedIn is a great way to establish relationships with other entrepreneurs, employees, and even potential customers. If you're a small business owner looking to expand your marketing reach, LinkedIn is a fantastic tool to connect with like-minded individuals and promote your company at the same time. Like all marketing mediums, it's important to develop a strategy before you start...
Facebook Messenger Bot Guide for Small Business
Running a small business is time-consuming. You're often pulled in many directions, and 24 hours a day just doesn't feel like enough. For many small businesses, their Facebook page is a source for qualified leads. However, managing a Facebook page, and especially the direct messaging, is yet another task that takes time and energy. Lucky for you, you can automate tasks using a Facebook Messenger bot. What Is a Facebook Messenger Bot? Facebook Messenger bot is a software that uses artificial intelligence to perform tasks or answer simple questions. You may have...