Twitter Marketing Tips for Small Businesses
Twitter is a great social media platform to share your company's views, engage with customers and followers, and establish a brand presence. Plus, you can also use Twitter to generate leads, answer customer questions, and create a strong relationship with your followers. Over 70% of small businesses use Twitter, so there's a lot of competition. That's why making headway on Twitter requires more than just setting up a profile, and adding a couple of ad-hoc tweets. You'll need to create your small business Twitter strategy and use the platform features to...
7 LinkedIn Tips for Your Small Business
LinkedIn is a social media platform where business professionals connect to share tips and strategies while promoting their company. With almost 700 million users, 40% of whom look at the site daily, LinkedIn is a great way to establish relationships with other entrepreneurs, employees, and even potential customers. If you're a small business owner looking to expand your marketing reach, LinkedIn is a fantastic tool to connect with like-minded individuals and promote your company at the same time. Like all marketing mediums, it's important to develop a strategy before you start...
Facebook Messenger Bot Guide for Small Business
Running a small business is time-consuming. You're often pulled in many directions, and 24 hours a day just doesn't feel like enough. For many small businesses, their Facebook page is a source for qualified leads. However, managing a Facebook page, and especially the direct messaging, is yet another task that takes time and energy. Lucky for you, you can automate tasks using a Facebook Messenger bot. What Is a Facebook Messenger Bot? Facebook Messenger bot is a software that uses artificial intelligence to perform tasks or answer simple questions. You may have...
5 Ways to Grow Your Facebook Group
With over 2 billion active users, Facebook continues to gain lots of popularity. At least half of these users participate in Facebook groups. They virtually gather to express their views and share common interests in business, leisure, entertainment, politics, and issues affecting society. Facebook groups are among the best ways to engage with your audience and achieve a level of interaction that wasn't even possible 25 years ago. As Facebook prioritizes user intent and human-to-human interactions, Facebook groups focus on just that. In this article, we'll explain what a Facebook group is...
Facebook Stories for Small Business – 8 Things to Consider
Are you using Facebook Stories for your small business? If you’re not familiar with Instagram Stories or Snapchat, the concept of Facebook Stories may seem a little foreign to you. One-third of Facebook’s 1.56 billion users post or watch Stories every day, so have you included them in your marketing mix? What are Facebook Stories? Facebook Stories are short photo or video collections that can be uploaded by Facebook users. Stories work similarly to the typical news feed, but the content posted disappears in 24 hours, allowing people to only view fresh...
7 Facebook Marketing Tips for Small Businesses on a Budget
Achieving sustainability might be one of the most significant challenges for small businesses. Being able to generate leads and grow your customer base is essential for the future of your business. Facebook is a platform that can be leveraged in your favor. Focus your efforts around a few key areas and you’ll grow your brand while bringing in paying customers. Differences Between Organic and Paid Social Organic and paid social media tactics can both be useful in helping you achieve your goals. The differences lie in the scope of exposure your content...
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