+1 905 315-3455
24/7/365
Top

Marketing

HostPapa Blog / Marketing
Optimize Your Website for Voice Search
6 Dec

Optimize Your Website for Voice Search
Share

Businesses, websites, eCommerce stores, and basically anyone who wants their content, products, and services to be found online, should keep a close watch on the developments and trends in voice search. Voice search—which involves a person simply talking to a device instead of typing or clicking the mouse—is already changing the way people search for information. It is more convenient, accessible, and faster. Say you want to buy a Nintendo Switch. Usually, what you’d do is open your web browser or the Amazon app, type in ‘Nintendo Switch’, and click the Buy...

How to Get a Google Featured Snippet for Your Website
29 Nov

How to Get a Google Featured Snippet for Your Website
Share

This is a guest post by Jainine MacStupson Jainine MacStupson is a content creator for Fresh Essays. She is always on the lookout for new content formats and striving to deliver the best texts possible. In her spare time, she likes running and hiking. Featured snippets have been around since 2014, and it seems like they are here to stay. This #0 Google search result that’s located between the ads and the #1 result is a paragraph, a list, or a table that answers the searcher’s question accurately and concisely. So if you’re...

A Marketer’s Guide with Tips & Examples
26 Nov

Squeeze Page: A Marketer’s Guide with Tips & Examples
Share

This is a guest post by Alisha Shibli. Alisha is a Senior Content Marketing & Communication Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with her on LinkedIn and Twitter.  The definitive guide to understanding the benefits and purpose of a well-designed and powerful squeeze page to obtain useful user data. Marketers are forever on the lookout for innovative ways to capture user data to widen their customer base. After all, in the highly competitive and numbers-driven online business environment,...

Make Your Pop-Ups User-Friendly
22 Nov

Make Your Pop-Ups User-Friendly
Share

Getting mad at web page pop-ups is something all of us have done at some point. Those pesky, in-your-face marketing pitches are universally disliked. Nevertheless, they can increase conversions if used properly. This article will explain how small business owners can use pop-ups to increase conversion while not putting off users. We'll start with an attempt to resolve a common point of confusion—how can something as generally disliked as pop-ups be useful in converting visitors into customers? The answer comes down to restricting pop-up usage to two specific scenarios and putting a...

What Internet Cookies Are and How They Can Help Your Business
19 Nov

What Internet Cookies Are and How They Can Help Your Business
Share

Internet cookies are used behind the scenes to enable many standard website features. What's more, the data gathered by cookies allows site owners to analyze how visitors interact with their site, then make changes that increase site performance and provide a better user experience. This article will explain exactly what internet cookies are and how they are commonly used, delving into some of the typical ways that cookies can help small businesses.  While cookies are an integral component of normal website functionality, they often involve collecting users' personal information, so we'll wrap...

Hello Bar: An Alternative To Annoying Popups On Your Website
15 Nov

Hello Bar: An Alternative to Annoying Website Pop-ups
Share

Many websites use pop-ups to display important messages and offers, but research shows that most users don’t like pop-ups. Thankfully, they aren’t the only way to communicate with your visitors.  A more laid-back and less intrusive option you can use in place of pop-ups is hello bar, also known as sticky bar. If you feel pop-ups may ruin the experience of using your website but you still want a method of displaying offers, announcements, and CTAs, then a hello bar is an effective alternative you can try. Pros and Cons of Using a...