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HostPapa Blog / Marketing
Top 20 Affiliate Networks to Check Out
15 Apr

Top 20 Affiliate Networks to Check Out

Affiliate marketing has become one of the best ways to generate passive income.  If you’re a blogger, you probably already know affiliate marketing is the goldmine of our times, and this is because it offers the opportunity to create multiple recurring revenue streams. Browse any affiliate network today, and you’ll find many business owners who want to advertise their products on your blog. These networks work like marketplaces for affiliate marketers because they connect you with thousands of merchants in an instant. Whether your niche is marketing, web hosting, online learning, eCommerce, several...

24 Mar

How to Sell Health Products on Facebook

When selling health products through Facebook, pay close attention to their policies on images and ad copy. You should also consider using testimonials and video content. And instead of sending your potential buyers to a product page, you can prioritize getting their emails. You can share personalized marketing emails to guide leads through the buyer journey when you have a qualified email list, and you’ll have more upselling and cross-selling opportunities. But with Facebook having an average of 6 to 10x return-on-ad-spend, it’s no surprise that millions of advertisers use the...

The 34 Best Alternatives to Google AdSense
22 Feb

The 34 Best Alternatives to Google AdSense

As the online community continues to grow, so do business and money-making opportunities. A popular way to passively make money online is monetizing your website content. To do this, you need an advertising program that connects online advertisers to site publishers. Although you can make money through pay-per-click programs like Google AdSense, this is no longer a preferred choice for everyone.  The good news is that you can find a lot of advertising platforms as a substitute for Google AdSense. In this article, we talk about 34 top-rated recommendations as to the...

Web Design and SEO for your small business website
17 May

Web Design & SEO — How to Optimize Your Site for Top Rankings

Web design and SEO are more closely related than many website owners realize. When trying to get their site to the top of search results, most tend to focus on keyword research, creating stellar content, and getting backlinks from high-authority websites, often ignoring website design as an SEO factor. Web design affects your site's speed, appearance, usability, and accessibility on mobile devices. A good design is flexible and easy to update for SEO purposes, while a poor design can make content changes difficult. These factors impact your search engine ranking and...

Small business social media consultant
10 May

Questions to Ask Yourself Before You Hire a Marketing Agency for Your Small Business

There’s a lot to consider when you’re thinking about hiring a marketing agency for your small business. It’s a decision that can have a massive impact on your company’s future. Before you jump in (or decide to close the door on the idea), there are several questions you need to ask yourself – and answer honestly.  This will help you determine whether a marketing agency will help or hinder your efforts to reach your small business’ marketing goals.  What Do You Hope to Achieve With Your Marketing? Before hiring a marketing agency for...

3 May

Top 3 Popular SEO Reporting Software for Clients

Do you want to use SEO reporting software for your clients, but you’re not sure where to start? Maybe you’re looking to change up what you’re currently using, or you want an easier option when navigating analytics. Wherever you are on your journey to measuring SEO success, implementing an SEO reporting software that works for you and your clients is vital. This post will begin to break down some of the top software in the industry that can provide you with all the stats you need to know.  READ: Full Guide...