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HostPapa Blog / Ecommerce
how-to-start-online-boutique
12 Oct

How to Start an Online Boutique Guide
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An online boutique is an eCommerce business that sells a curated product line targeted at a well-defined audience. A boutique can sell products created by the business owner or that were sourced from a supplier. Most online boutiques will be focused on fashion-oriented product lines and, in many cases, have a largely female target audience. If you're interested in starting your own online boutique, keep reading. This article will discuss why it’s a great idea, then give you a 10-step guide on how to start an online boutique. There's also a...

coaching-icons-finance
5 Oct

How to Start a Financial Coaching Business
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Last year, the US coaching industry reached a record market value of almost 13 billion dollars. We are going through a coaching boom, with professionals across disciplines finding coaching as the best way to grow their practice while bringing their expertise to new people, in a new way.  In this post, we’ll particularly focus on financial coaching and how to start a financial coaching business.  But what is coaching? Definitions may vary depending on the specific type of coaching we’re addressing. According to the UW-Madison Center for Financial Security,  “Financial coaching means...

Run Your eCommerce Business with Affordable Shared Hosting
29 May

Run Your eCommerce Business with Affordable Shared Hosting
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Keeping your eCommerce website running smoothly is essential to prevent lost sales or users from dropping off. Choosing the right hosting for your eCommerce website matters, and for most companies, a shared hosting package is the right way to go. What Is Shared Hosting? Shared hosting, the most affordable type of hosting, is provided using shared servers, where one computer runs many websites. This hosting service can be an excellent choice for a starting online store. There’s limited access to server resources and some restrictions on the applications you can run. Still,...

9 eCommerce SEO Tips
22 May

9 eCommerce SEO Tips
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In 2019, consumers spent more than $600 billion on eCommerce websites. With eCommerce growing at an exponential rate, it’s no wonder that so many brands, businesses, and individuals are now offering their products online. When setting up an online store, one way to maximize your return on investment is to implement proper eCommerce Search Engine Optimization (SEO). What Is eCommerce SEO and Why Is It Important? When a user searches online, he’ll ignore results that aren’t on the first page. All websites, whether they sell products or not, need to focus on SEO...

How to Drive Traffic to Your Online Store Using Social Media
1 Nov

How to Drive Traffic to Your Online Store Using Social Media
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In the brick and mortar world, they call it foot traffic. It's a proven path to increased sales, and most of a retailer's marketing efforts are applied to maintaining consistently high traffic. The undeniable link between high traffic and high sales that exists in physical stores applies to online businesses too. An eCommerce company that engages with customers using social media will get more traffic, and in turn, more sales. In this article, we'll go over seven factors that are critical in attracting more traffic to your online store through the use...

5 Strategies to Convert Your eCommerce Traffic
29 Oct

5 Strategies to Convert Your eCommerce Traffic
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The average conversion rate for an e-commerce website is 1%-3%. This means that for every 100 visitors, only a few people actually make a purchase. Yet, the number of online buyers is growing every year. This means the potential to sell more products is there. Online stores just need to improve their conversion rates.  In this article, we will share five effective strategies that will help your eCommerce website do exactly that.  Let’s get started. Improve Your Product Pages The most effective way to get people to buy more products is to make your product...